A few projects that show how I work and what came of it.
Ran the account network for Jalen Brunson, Devin Booker and Josh Hart — owning content strategy and publishing cadence, and leading the Booker × Nike endorsement collaboration.
Supported sponsorship sales for the Los Angeles Lakers and Dallas Cowboys — mapping inventory across jersey patches, courtside branding and digital exposure, and preparing partnership materials.
Built an original social series from scratch to give college athletes wider exposure; it became the fastest-growing content line on the account.