New York to Shanghai, Los Angeles to Beijing.
Support sports marketing and partnership strategy for leading brands across the NBA and other major properties; develop sponsorship activations integrating athletes, events, content and fan engagement; turn market research into actionable client recommendations.
Owned marketing and digital growth strategy for NBA athletes including Devin Booker, Jalen Brunson and Josh Hart, contributing to 200K+ total follower growth, and led brand endorsement collaborations.
Drove sponsorship sales efforts for properties including the Los Angeles Lakers and Dallas Cowboys, and led China-market activation for NBA athletes such as Shai Gilgeous-Alexander and Klay Thompson, driving 100K+ follower growth.
Executed game-day operations and playoff preparation, plus community events from season ticket holder welcomes to youth camps and charity galas. Attendance up roughly 25% year over year.
Ran sponsorship outreach across youth soccer organizations in 20+ US states, and sourced a three-year sponsorship agreement between a regional automotive brand and a youth soccer league.
Managed TikTok, WeChat and Weibo accounts, generating 30K+ total follower growth; supported the Bruce Lee Memorial Day event and merchandise launch, which drew 2K+ on-site attendees.
Managed Twitter and Instagram accounts, driving 25K+ new followers in seven months, and created the “Feature Friday” series giving college athletes wider exposure.